Who We Are

At the intersection of fashion and sound, we are a premium clothing brand driven by the energy of music. BE IN was born from a contradiction, that we can be both refined and raw. Our garments aren’t just clothes; they’re an extension of the global music culture that unites us on and off the dancefloor. We exist to break the cycle of bland trends and empty hype through interesting collaborations with various artists and clothing collections whose main goal is to give you a piece that truly represents who you are. Because mediocrity belongs to yesterday.